California raisin industry in marketing war with Ocean Spray Craisins

California raisin growers are arming themselves for what they see is an attempt by the maker of Craisins, Ocean Spray Cranberries, to take away a chunk of their market share.
Growers of raisin grapes will pay an additional $5 per ton in the coming year to finance a response to the Ocean Spray effort.
Craisins are highly-processed cranberries to which sugar — as much as 40 percent of the final product — is added.
Antioxidant values, a key to raisin nutrition, are lost as cranberries are processed into Craisins.

Dennis PollockJan. 15, 2012 2:34pmWestern Farm Press

Comments

Your comment will be posted after it is approved.